4
min read

What is a rug pull

Written by
Kellogg
Published on
Jun 8, 2023

The cryptocurrency market has been growing rapidly, and with that comes the emergence of certain risks such as the "rug pull". This term has become increasingly common in the crypto world, and new investors might be wondering what it exactly means. In this post, we'll help you understand what a rug pull is.

What is a Rug Pull?

In the simplest of terms, a rug pull is a scam that takes place in the decentralized finance (DeFi) market. It is the insider trading of DeFi cryptocurrencies by those who have created them. They lure unsuspecting investors to invest their money and manipulate the value of the tokens before pulling out their own investment, leaving everyone else with worthless tokens. The end result is that the masterminds behind the rug pull disappear with a significant amount of funds, and investors are left at a loss.

Rug pulls are essentially a form of exit scam, with the only difference being that it occurs on a much smaller and faster scale.

How do rug pulls happen?

Rug pulls are a well-planned fraud scheme. The first step involves the creation of a new DeFi token with the sole aim of making it appear as legitimate as possible. The team behind the token will carry out promotional campaigns and make promises to attract more investors.

Once the token gains popularity, the team will then start manipulating the token’s value by buying large quantities of the token or utilizing bots to increase the token's value. As the token value increases, more investors will purchase the tokens, further driving up its value.

Once the token has achieved its peak value, the developers behind the token will remove all the liquidity from the exchange in one go, causing the value of the token to plummet. This results in investors being left with worthless tokens, while the developers pocket the funds made from selling their own tokens at the top of the market.

How to avoid rug pulls?

Spotting a rug pull can be challenging, but there are steps that investors can take to avoid it.

Firstly, investors should conduct thorough research before investing. Investigate the team behind the DeFi token and assess their track record. Investors can use tools such as Bitcointalk or Reddit to research the token they are considering investing in.

Secondly, ensure that the token has an active community of users. Tokens that have significant users are less likely to be rug pulled because of the chance of negative publicity from industry insiders.

Finally, it’s essential to avoid FOMO (Fear of Missing Out). If an investment opportunity looks too good to be true, it's best to stay away from it. Investors should always ensure to buy tokens from reputable exchanges.

Conclusion

Rug pulls are a significant concern for investors in the DeFi market. These scams can result in significant investments being lost in just a few minutes. Therefore, it's essential to be cautious when investing in new DeFi tokens and always do thorough research before committing.

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